Why Google wants to ad-block Chrome, and how to save rich media advertising

Google is putting safeguards in place that, it says, will stop users from having their experience interrupted by heavy, memory-sapping, ads. It will do this through its own native adblocker, which forms part of the Chrome browser, and through a series of algorithmic changes which will allow it to identify when an ad is, as it deems it, too large, and compromising to the overall user experience.