Case Study: How a Global FMCG Drinks Brand Saved 58% in Media Budget Using Nexd
For global advertisers, freeing up space in the media budget and dealing with the constant pressure to find more cost effective ways to try new solutions, that also add business value, can be a challenge. However, with a bit of creative thinking and a few adjustments to spreadsheet rows, opportunities can be found. One global FMCG drinks brand recently did just that, choosing to trial Nexd’s creative solutions with integrated ad serving as a potential cost-saving alternative to a traditional DSP.
The Test: Nexd vs. DSP Ad Serving
The brand executed a head-to-head pilot test, comparing serving a video creative via a major DSP but shifting the ad serving to Nexd. The objective: evaluate performance parity while exploring potential cost savings.
The test campaign featured a video creative targeted at the Malaysian market. Nexd’s offering includes ad serving when tags are exported from our Campaign Manager, enabling cost-efficiency from the outset. What followed was a performance-driven surprise:
Key Results from the Trial
According to the client-verified pilot results:
| Metric | Result |
|---|---|
| Impressions | 5.5 million |
| Engaged Impressions | 75% |
| Click-Through Rate (CTR) | 0.29% (vs. 0.24% industry benchmark) |
| CO₂ Savings | 3.4 tonnes |
| Data Transfer Savings | 69.3 TB |
| Budget Saved | 58% vs. traditional DSP serving |
Client-Recognized Benefits
The client cited several distinct advantages to using Nexd:
- Performance Uplift – CTR above industry average
- Visual Analytics & Reporting – Real-time data on gestures on the ads and user-friendly reporting dashboards
- Sustainability Gains – 3.4 tonnes of CO₂ saved during the test, with an estimated 96 tonnes annual potential. The sustainability gains are an important strategic need for this client.
- Significant Cost Efficiency – $0.17 CPM on Nexd vs. $0.40 on the DSP
The data variance between Nexd and the DSP platform was just 0.08%, showing Nexd’s accuracy and reliability in measurement.
Scalable, Sustainable, and Cost-Efficient
Based on the promising results, the client forecasts up to 58% media budget savings for 2025 campaigns if Nexd is fully adopted. In addition, Nexd’s low data-transfer infrastructure could cut CO₂ emissions by an estimated 96 tonnes, making it not only financially smart but environmentally responsible.
For campaigns needing both the creative and full ad serving, Nexd presents a scalable and flexible alternative that delivers both performance, cost-saving and sustainability.