NEXD Blob

Ad Types

Take a look at different ad types, how do they appear in devices and what kind of possibilities they give your ads

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NEXD Blob - Mobile Infeed

Mobile Infeed

Mobile infeed ads are the most common ad type that appears inside of content feeds. They are part of the page flow and scroll along just like rest of the content.

For infeed ad type use assets that are double the size
of the placement to enhance optimization and image quality. For example, use assets size 600 x 500 when the size of the placement is 300 x 250.

Common placement sizes

300 x 250; 300 x 300; 320 x 320; 320 x 50

Inventory typestooltip

  • InApp
  • mWeb
  • CompanionAd

MRaid

  • Not required

Programmatic-safe

Yes

Placement

Any infeed inventory

Mobile Infeed Examples

Pandora

From 3D Cube

Apple

From Scratch Video

Jack Daniel’s

From Flip Video

Dunkin’ Donuts

From Drag to reveal
NEXD Blob - Mobile Interstitial
NEXD Blob - Mobile Interstitial

Mobile Interstitial

Mobile interstitial ads are fullscreen ads that overlay the content.

For interstitial ads, we suggest using assets in size 640 x 1280 for best optimization and image quality for both low aspect ratio and high aspect ratio devices.
In layouts using multiple tiles, the size of specific assets will vary.

Safe areas

Fullscreen creatives use safe areas to ensure that your ads look great on all devices. Regardless of your audience’s screen aspect ratio.
When creating fullscreen ads, keep all important content, like logos and text, within the defined “safe area”, to ensure it appears on the screen correctly.

Read more

Inventory types

  • InApp
  • mWeb
  • CompanionAd

MRaid

Not required

Programmatic-safe

Yes

Placement

Any fullscreen inventory

Mobile Interstitial Examples

Adidas

From Video

ASDA

From 3D Cube

Mobile Interscroller

Mobile interscroller ads are scroll-in ads, where creatives are fullscreen size, but visible though a viewport. The viewport is the size of the placement, scrolling though publisher content reveals the ad.

For interscroller, we suggest using assets in size 640 x 1280 for best optimization and image quality for both low aspect ratio and high aspect ratio devices. In layouts using multiple tiles, the size of specific assets will vary.

Inventory types

mWeb

MRAID

Not required

Programmatic-safe

Yes

Placement

Any infeed inventory

NEXD Blob - Mobile Expandable

Mobile Expandable

Mobile expandable ads are two-state ads that transition from the first state to the second state with the press of a finger.

For expandable creatives, you can either buy an expandable placement or also run the ad from a standard in-feed placement (placement size based on the size of the creative’s first state). Please note that Safe Frame needs to be disabled on your DSP / platform for the creative to be able to expand to a bigger size.

There are multiple options how the ad can "expand"

First State > Second state

  • Infeed > Infeed
  • Infeed > Fullscreen
  • Fullscreen > Fullscreen

Inventory types

  • InApp
  • mWeb

MRaid

  • Required for inApp

Programmatic-safe

Yes

Placement

Any display inventory

Expandable examples

Eurostar

From Panorama (Horizontal)

British Airways

From 3D Cube Floating object

Chanel

From Floating object

Tesla

From Still
NEXD Blob - Desktop

Desktop

Desktop ads can be used anywhere in desktop placements.

For desktop ad type use assets that are double the size of the placement to enhance optimization and image quality. For example, use assets size 600 x 1200 when the size of the placement is 
300 x 600.

Campaign Manager is flexible to accommodate adjustments such as crop, scale, and trim to edit either images or videos. These features are useful to trouble- shoot asset sizes when there is a mismatch.

Common placement sizes

Leaderboard, Skyscraper, Rectangle

Inventory types

  • Banner
  • Rich Media
  • CompanionAd

Placement

Any display inventory

Programmatic-safe

Yes

Desktop Examples

Aberlour Destillery

From Still Video

Walmart Black Friday

From Scroll to zoom

Tiffany&Co

From Carousel

Audible

From Roller

Instream Video Ad

Instream Video Ad category is VAST, VPAID (SIMID) standard based ads for video-sharing platforms.

For VAST you can use our desktop still layout.
For VPAID all desktop layouts with video are available.
Campaign Manager will convert and optimize all videos and assets to fit VAST & VPAID 4.0 standards (for viewing on different sizes and devices). Furthermore, all features like optional assets, cropping, and effects are available.

Common placement ratios

1:1; 16:9; 9:16

Inventory types

  • InStream
  • OutStream

Placement

Any display inventory

Programmatic-safe

Yes