NEXD Blob

Ad Types

Take a look at different ad types, how do they appear in devices and what kind of possibilities they give your ads

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NEXD Blob - Standard infeed

Standard infeed

Infeed ads are the most common ad type that appears inside of content feeds. They are part of the page flow and scroll along just like rest of the content.

For infeed ad type use assets that are double the size
of the placement to enhance optimization and image quality. For example, use assets size 600 x 500 when the size of the placement is 300 x 250.

Our infeed creatives work well in sticky placements, except scroll-based layouts.

Common placement sizes

300 x 250; 300 x 300; 320 x 320; 320 x 50; 300×600; 970×250;

Inventory typestooltip

  • InApp
  • mWeb
  • CompanionAd

MRAID

  • Required for inApp

Programmatic-safe

Yes

Placement

Any infeed inventory
Any Sticky ad placement (except. sroll interaction layouts)

Mobile Infeed Examples

Pandora

From 3D Cube

Apple

From Scratch Video

Jack Daniel’s

From Flip Video

Dunkin’ Donuts

From Drag to reveal
NEXD Blob - Mobile Interstitial
NEXD Blob - Mobile Interstitial

Mobile Interstitial

Mobile interstitial ads are fullscreen ads that overlay the content.

For interstitial ads, we suggest using assets in size 640 x 1280 for best optimization and image quality for both low aspect ratio and high aspect ratio devices.
In layouts using multiple tiles, the size of specific assets will vary.

Safe areas

Fullscreen creatives use safe areas to ensure that your ads look great on all devices. Regardless of your audience’s screen aspect ratio.
When creating fullscreen ads, keep all important content, like logos and text, within the defined “safe area”, to ensure it appears on the screen correctly.

Read more

Inventory types

  • InApp
  • mWeb
  • CompanionAd

MRAID

  • Required for inApp

Programmatic-safe

Yes

Placement

Any fullscreen inventory

Mobile Interstitial Examples

Adidas

From Video

ASDA

From 3D Cube

Mobile Interscroller

Mobile interscroller ads are scroll-in ads, where creatives are fullscreen size, but visible though a viewport. The viewport is the size of the placement, scrolling though publisher content reveals the ad.

For interscroller, we suggest using assets in size 640 x 1280 for best optimization and image quality for both low aspect ratio and high aspect ratio devices. In layouts using multiple tiles, the size of specific assets will vary.

Inventory types

mWeb

MRAID

  • Required for inApp

Programmatic-safe

Yes

Placement

Any infeed inventory

Mobile Interscroller Examples

Gourmet Cat Food

From Carousel

Lancaster

From Video

Jonak

From Still

Land Rover

From Carousel
NEXD Blob - Mobile Expandable

Mobile Expandable

Mobile expandable ads are two-state ads that transition from the first state to the second state with the press of a finger.

For expandable creatives, you can either buy an expandable placement or also run the ad from a standard in-feed placement (placement size based on the size of the creative’s first state). Please note that Safe Frame needs to be disabled on your DSP / platform for the creative to be able to expand to a bigger size.

There are multiple options how the ad can "expand"

First State > Second state

  • Infeed > Infeed
  • Infeed > Fullscreen
  • Fullscreen > Fullscreen

Inventory types

  • InApp
  • mWeb

MRAID

  • Required for inApp

Programmatic-safe

Yes

Placement

Any display inventory

Expandable Examples

Eurostar

From Panorama (Horizontal)

British Airways

From 3D Cube Floating object

Chanel

From Floating object

Tesla

From Still
NEXD Blob - Instream Video Ad

Instream Video Ad

Instream Video Ad category is VAST, VPAID (SIMID) standard based ads for video-sharing platforms.

For VAST you can use our desktop still layout.
For VPAID all desktop layouts with video are available.
Campaign Manager will convert and optimize all videos and assets to fit VAST & VPAID 4.0 standards (for viewing on different sizes and devices). Furthermore, all features like optional assets, cropping, and effects are available.

Common placement ratios

1:1; 16:9; 9:16

Inventory types

  • InStream
  • OutStream

Placement

Any In-Stream inventory

Programmatic-safe

Yes

VPAID Examples

Batman

From Scratch

NARS

From Carousel

Porsche unblur

From Unblur on touch

Venom

From 3D Cube - Parallax

Responsive

Responsive is a creative that can be used in different desktop and mobile sizes. It takes one set of assets and automatically creates multiple ads in different desktop and mobile sizes. This feature is available only for 🄴🄽🅃🄴🅁🄿🅁🄸🅂🄴 🄿🄻🄰🄽.Contact us for more information

Common placement sizes

Mobile: 300 x 250; 320×480
Desktop: 300×250, 336×280, 970×250, 300×600

Custom sizes are supported

Responsive Examples

Sports store

From Video

Beauty brand

From Carousel

HTML5

You can also use your existing HTML5 banner. Just upload your existing HTML5 banner, and we will optimize the assets and the code so it loads faster. After publishing you can see basic analytics (impressions, clicks, engagement) in campaign analytics. To enable this feature, email us the request at [email protected], or click the messenger icon in the bottom right corner of the screen.

Imported HTML5 Examples

Rimmel

From