Case study: Lattelecom / Vector

Lattelecom, the Latvian technology and entertainment giant, wanted to promote their newly released Vector smtartwatch. They partnered with Nexd to create a beautiful and creative user experience, and test the effectiveness of HTML5 vs Nexd’s WebGL technology. As the case study shows, when compared against the HTML5 ad, Nexd saw:

  • 40% engagement lift
  • dwell time 9x longer
  • file size almost 80% smaller