Case Study: Telmore/Mediacom

Martin Leppik

June 27, 2019
In

Backround

Telmore, a well-known Danish telco operator, recently embarked on a new brand journey. A stronger presence on mobile platforms to drive online traffic and strengthen the new brand identity is now a vital part of their marketing strategy.

“We know mobile is extremely important in terms of where consumers spend their media time today, and most customer journeys start on a mobile device. The first consumer encounter with our brand is most likely to happen from a mobile device. So, it’s pivotal this experience forms a positive impression of our brand,”

— Jesper Haugaard, Digital Manager at Telmore

How NEXD Helped

To maximize its footprint in mobile advertising, Telmore partnered with NEXD to take advantage of our ground-breaking rich media advertising technology.

“In the initial dialogue with NEXD, we quickly realized that we could do much better with our mobile advertising. There was so much creative potential we could explore, so we didn’t hesitate trying out NEXD’s formats,”

— Jesper Haugaard

Telmore’s first campaign tested NEXD’s in-feed cube format via the NEXD Campaign Manager platform.

The Results

The results were immediate and impressive:

  • In the very first split test, NEXD came out more than 5x better on CTR compared to HTML5
  • Ads were also over 6x lighter, ensuring a smoother user experience
  • On average, Telmore has documented a CTR uplift of more than 250% compared to the static and GIF formats used previously
Case Study Telmore

The performance uplift has been so strong that NEXD is now working with Telmore to replace their HTML5-based DCO setup with NEXD formats – across both mobile and desktop.

“On the first campaign, we did a split test and NEXD came out more than 5 times better on CTR. From there on it was a no-brainer, and we have since launched a number of other campaigns, all high performing on engagement and clicks,” says Jesper Haugaard.

“We are very happy with the collaboration with NEXD. The only regret we have is that we didn’t start sooner,” he adds with a smile.

Conclusion

Telmore’s case study clearly demonstrates the power of NEXD’s rich media technology: lighter, faster-loading ads with dramatically higher engagement. For Telmore, this collaboration has not only elevated brand perception on mobile but also delivered consistent, measurable performance gains across campaigns.

👉 If you want to see more of what NEXD can do, head over to our Ad Gallery page.