Replacing Dwell Time with Exposure Time in Analytics

February 18, 2020
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You’ll no longer see the metric Dwell Time listed in Nexd Analytics. Instead, you’ll see Dwell Time.

Nexd has implemented changes to better show a user’s average time spent viewing an ad. These changes collect on an ad’s Exposure Time (ET), formerly known as as Dwell Time. ET is calculated based on the average time a user spends viewing a page that contains a viewable Nexd ad. This recalculation may slightly affect your current Nexd ad metrics by up to 30%, as the ad is no longer measured after a page load, but when the ad is in a viewable position.

View your campaign’s ad ET in Nexd Analytics.

Read our support article to learn more.