Nexd’s AdTech is the Only Innovation in Rich Media

Nexd’d Campaign Manager is the only AdTech tool on the market that has an innovative tech-stack and an approach to programmatic creatives, utilizing WebGL and GPUs over traditional CPUs.

This not only enhances the quality and efficiency of advertisements but also plays a significant role in reducing bandwidth and minimizing CO₂ emissions. More about our sustainability efforts can be found HERE.

If the previous sentences were riddled with complicated abbreviations for you, let’s continue and learn why Nexd’s technology stands out in the crowded ad tech landscape.

Nexd’s Unique Use of WebGL and GPU

Why WebGL?

WebGL, or Web Graphics Library, is a JavaScript API used to render interactive 2D and 3D graphics within any compatible web browser, without the need for plugins. This technology allows Nexd to craft richer, more engaging advertisements without the large data requirements typically associated with high-quality visuals.

Imagine you’re trying to paint a masterpiece, but instead of a brush, you have to use chopsticks. Traditional advertising technologies often force creative concepts into restrictive frameworks, limiting what can be achieved.

Nexd, using WebGL, hands back the paintbrush to advertisers, enabling pixel-perfect rendering of visuals directly in the browser.

It’s like comparing a hand-painted Van Gogh to a pixelated printout; the quality and impression are worlds apart.

The Power of GPU Processing

While most digital advertising technologies rely on CPUs (Central Processing Units) for data processing, Nexd leverages the robust power of GPUs (Graphics Processing Units). GPUs are particularly efficient at handling multiple tasks simultaneously and excel in rendering graphics. This capability allows for smoother, faster, and more energy-efficient ad displays.

Consider playing a high-definition video game. If the game were running on a CPU, the gameplay might feel like you’re wading through molasses. Switch to a GPU, and suddenly, the gameplay flows well and you’re racing through the game with speed.

In advertising, this translates to quicker load times and smoother interactions, ensuring that the audience remains engaged and not frustrated by buffering delays.

Is it unique to use WebGL for displaying digital creatives?

Using WebGL for digital creatives is not entirely unique, as several companies and developers have explored WebGL for various applications that require rich interactive graphics within web browsers. However, the specific use of WebGL in the context of advertising technologies, like the way Nexd employs it, can be considered relatively distinctive innovation in rich media advertising.

Most traditional digital advertising technologies rely more heavily on standard HTML5 and video formats which often require heavier data loads and may not provide the same level of interactivity or fine-grained control over graphics rendering as WebGL.

The Superiority in Streaming and Bandwidth Usage

Misconceptions about Streaming

The term “streaming” is often tossed around casually. However, not all streaming is created equal. While competitors might claim to use streaming technology, they often fall into the trap of using inefficient methods like HLS (HTTP Live Streaming), which isn’t optimized for advertisements. Nexd, on the other hand, uses true streaming techniques that ensure ads are not just delivered but tailored dynamically to the user’s bandwidth and device capabilities.

This adaptability means that if you’re watching an ad on a small mobile device screen, Nexd’s technology optimizes the quality so that it doesn’t waste data trying to display a cinema-quality image on a 5-inch screen. The technology ensures that video ads are downloaded only in chunks, so if the user doesn’t finish watching, data isn’t wasted to download the whole creative.

Compression and Efficiency

Compression is another arena where Nexd shines, particularly in its innovation in rich media.

By using lossy compression techniques facilitated by WebGL, Nexd can significantly reduce the file sizes of advertisements without a noticeable loss in quality.

Competitors might send you a 2MB ad file, whereas Nexd can achieve the same visual accuracy with just 700Kb.

This efficiency not only speeds up loading times but also saves bandwidth – an advantage in regions with data caps or slower internet connections.

Eco-Friendly Advertising

Nexd isn’t just improving advertisements; it’s also paving the way for a greener digital environment. By reducing the data size of ads, less energy is consumed during data transmission. Moreover, Nexd’s infrastructure is predominantly supported by Cloudflare, known for its commitment to renewable energy. This is in stark contrast to some competitors who may still rely on less environmentally friendly options.

Nexd creative serving CO₂ emission savings are backed up by data from Scope3.


In the field of digital advertising technologies, Nexd stands out not just for its innovative use of WebGL and GPUs, but for its commitment to efficiency, quality, and environmental sustainability. By optimizing the way ads are created, delivered, and displayed, Nexd ensures that advertisements are not only a delight to behold but are also lighter on the planet. As we continue to navigate the digital age, Nexd’s approach offers a glimpse into a future where technology and responsibility go hand in hand, ensuring that every pixel not only counts but also conserves.

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