Category: Insights

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Google’s ad serving fees are changing and how to save on costs

September 8, 2022
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Rich media is a poor man’s game

March 11, 2021
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Hindsight is 2020

January 29, 2021
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How to drive real value in ecommerce display campaigns

January 22, 2021
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It’s time to put the consumer at the heart of your display strategy, and Chrome agrees

November 18, 2020
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Google blocking heavy ads is a welcome change for advertisers

September 24, 2020
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Why advertisers should be taking advantage of a buyer’s market

April 1, 2020
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Why adtech should use engagement metrics to combat poor visibility

March 25, 2020
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How should advertisers adapt their ad campaigns in a recession?

March 18, 2020
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Advertising in the Coronavirus pandemic: predictions & forecasts

March 12, 2020
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Your ad-load speed could be seriously hurting your engagement rate

March 4, 2020
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The Nexd Perspective: Gyroscope ads engage your audience

February 26, 2020
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Using location-based advertising to reach your audience

February 19, 2020
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Contextual advertising & real-time marketing in the age of ad-blocking

February 12, 2020
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Creatively engaging your audience in the ad-blocking era

February 5, 2020
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Third-party cookies in the wake of GDPR and CCPA

January 29, 2020
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Here we go again: Privacy regulations hit the States

January 16, 2020
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How hard is it to advertise to families online?

January 15, 2020
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What is the future for AR-based advertising?

December 14, 2019
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Creativity and Context will win in a Post-GDPR World

November 22, 2019
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Climate Change, Social Issues, and ‘Woke Advertising’: Is It Right For Your Company?

October 9, 2019
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Nexd x Black Friday = Best Ever Ad Results

October 4, 2019
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Travel and Tourism: How to Attract New People to Your Destinations

September 25, 2019
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Powerful Marketing Lessons from the Twitter Chicken Sandwich War

September 6, 2019
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The Most Successful Startups Know These Secrets

August 28, 2019
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Make Expandable ads like a pro

August 27, 2019
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How to Do Small Business Advertising that Doesn’t Suck

August 22, 2019
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Compression is sexy. It’s also the biggest issue in ads.

August 15, 2019
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Nexd Campaign Manager: Giving Life to Static Ads

August 6, 2019
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The Surprising Way to Wow Your Audience in One Second

August 1, 2019
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4 Easy Ways to Make Sure People Never Forget Your Ad

July 30, 2019
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Why Google wants to adblock Chrome, and how to save rich media advertising

July 19, 2019
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What makes rich media ads terrible, and how to fix it

July 17, 2019
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How to Build a Niche Marketing Strategy

July 3, 2019
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How Do You Make a Honey Badger Care? Strategies for Advertising to Gen Z

June 20, 2019
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How to Build Insanely Good Brand Equity [Case Studies]

June 18, 2019
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These Easy Hacks Will Make Your Ad Engagement Surge

June 14, 2019
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A Guide to Digital Advertising in 2019: Responsible Branding, Relatable Campaigns

June 10, 2019
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6 of the Worst Examples of Ad Fraud in History

June 3, 2019
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Your Slow Ads are Basically the Same as Ad Fraud

May 21, 2019
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Ad fraud: how to spot it, and what it can do [Explainer]

May 8, 2019
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Getting Started With A/B Testing Display Ads

November 15, 2018
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Putting the user experience at the heart of digital advertising

July 22, 2017
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Is Poor Viewability Hurting Your Mobile Ad Performance

March 13, 2017
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What Are Mobile Rich Media Ads Anyway?

February 8, 2017
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Mobile Video is Booming. Don’t Get Left Behind.

February 6, 2017
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Mobile Ad Serving: The Magic That Gets Your Creatives Onto Mobile Screens

January 13, 2017
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In The World Of Mobile Ads, Winning Over Your Consumer Is All About Quality

December 1, 2016
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Mobile Ad Blocking: It’s Time To Stop Hiding Under A Rock

November 23, 2016
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Why Most Mobile Ads Suck And How To Unsuck Them

November 21, 2016