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Floating Object

The floating object layout consists of 2 images: the background and the one that appears to be “floating” above it. The floating image responds to device movements.
For best results the floating object image should be without a background

Get demo link
Get demo link
Get demo link
NEXD blob

Ad types tooltip

  • Infeed
  • Interstitial
  • Interscroller
  • Expandable

Interactions: tooltip

  • Touch interaction
  • Gyro interaction

Extra Features: tooltip

  • Effects
  • Countdown Widget
  • Video enabled
Scroll down See more below
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Insights:

  • Engaging ad unit that is lightweight;
  • Very responsive to device movement;
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Mobile infeed

Average CTR:

0,68%

Average Engagement:

24,4%

Mobile fullscreen

Average CTR:

1,76%

Average Engagement:

23,37%

Desktop

Average CTR:

0,15%

Average Engagement:

17,49%

*Average result from served impressions between 1.01.2023 - 31.12.2023

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Technical specifications

Download PSD 

PSD for infeed

PSD for interstitial,

interscroller, expandable
Download example asset pack 

Assets for infeed

Assets for interstitial,

interscroller, expandable

Main assets tooltip

Object (jpg, png, svg)

Dimensions for infeed and desktop tooltip

up to [ placement ] @ 2x

Dimensions for fullscreen tooltip

640 x 1280

Optional assets tooltip

Background (jpg, png, svg, gif, mp4, mov)

up to [ placement ] @ 2x

640 x 1280

Additional assets tooltip

Overlay CTA (jpg, png, svg)
Overlay Logo (jpg, png, svg)
4x Overlay Element (jpg, png, svg)

up to [ placement ] @ 2x
up to [ placement ] @ 2x
up to [ placement ] @ 2x

up to 640x 1280
up to 640x 1280
up to 640x 1280

Examples

Adidas

From Floating object

Adidas

From Floating object

British Airways

From 3D Cube Floating object

Heineken

From Floating object
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Options

You can adjust how your creative behaves, among other options:

  • Add animation to gesture icon tooltip
  • Custom gesture icon tooltip
  • Enable gesture tooltip
  • Stop all animations after set number of seconds tooltip
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Analytics

For this creative you have following analytics events to understand how users interact with the creative:

  • Ad is in view
  • Ad Loaded
  • CTR
  • CTR [asset name]
  • Unique [Gyro]
  • Unique [Touch]
  • Video events tooltip
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  • Keep all important content, like logos and text, within the defined “safe area”, to ensure it appears correctly on all screen sizes.