Floating Object

The floating object layout consists of 2 images: the background and the one that appears to be “floating” above it. The floating image responds to device movements.
For best results the floating object image should be without a background

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NEXD blob

Ad types tooltip

  • Infeed Infeed
  • Interstitial Interstitial
  • Interscroller Interscroller
  • Expandable Expandable

Interactions: tooltip

  • Touch interaction Touch interaction
  • Gyro interaction Gyro interaction

Extra Features: tooltip

  • Effects Effects
  • Countdown Widget Countdown Widget
  • Video enabled Video enabled
Chart bg


  • Engaging ad unit that is lightweight;
  • Very responsive to device movement;
Mobile infeed

Average CTR:


Average Engagement:


* Average result from viewable impressions between 01.06.2020 – 31.12.2020

NEXD blob

Main assets tooltip

Object (jpg, png, svg)

Dimensions for infeed and desktop tooltip

up to [ placement ] @ 2x

Dimensions for fullscreen tooltip

640 x 1280

Optional assets tooltip

Background (jpg, png, svg, gif, mp4, mov)

up to [ placement ] @ 2x

640 x 1280

Additional assets tooltip

Overlay CTA (jpg, png, svg)
Overlay Logo (jpg, png, svg)
4x Overlay Element (jpg, png, svg)

up to [ placement ] @ 2x
up to [ placement ] @ 2x
up to [ placement ] @ 2x

up to 640x 1280
up to 640x 1280
up to 640x 1280



From Floating object


From Floating object

British Airways

From 3D Cube Floating object


From Floating object
NEXD blob


You can adjust how your creative behaves, among other options:

  • Add animation to gesture icon tooltip
  • Custom gesture icon tooltip
  • Enable gesture tooltip
  • Stop all animations after set number of seconds tooltip
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For this creative you have following analytics events to understand how users interact with the creative:

  • Ad is in view
  • Ad Loaded
  • CTR
  • CTR [asset name]
  • Unique [Gyro]
  • Unique [Touch]
  • Video events tooltip
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  • Keep all important content, like logos and text, within the defined “safe area”, to ensure it appears correctly on all screen sizes.