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Floating

Floating layout consists of a single image that responds to either drag or device movement. Upon interaction, the image moves within the placement then creates a floating effect.

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Ad types tooltip

  • Infeed

Interactions: tooltip

  • Touch interaction
  • Gyro interaction

Extra Features: tooltip

  • Effects
  • Countdown Widget
  • Video enabled
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Insights:

  • Virtually any existing banner image can become interactive;
  • Very simple to set up – just a single image is needed;
  • Highly viewable thanks to “feather weight” packaging;
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Mobile infeed

Average CTR:

2,73%

Average Engagement:

9,01%

Desktop

Average CTR:

0,41%

Average Engagement:

5,17%

* Average result from served impressions between 01.01.2021 – 31.12.2021

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Technical specifications

Main assets tooltip

Main media (jpg, png, svg, gif, mp4, mov)

Dimensions for infeed and desktop tooltip

[ placement ] @ 2x

Dimensions for fullscreen tooltip

Additional assets tooltip

Overlay CTA (jpg, png, svg)
Overlay Logo (jpg, png, svg)
4x Overlay Element (jpg, png, svg)

up to [ placement ] @ 2x
up to [ placement ] @ 2x
up to [ placement ] @ 2x

Examples

Moët & Chandon

From Floating

Adidas

From Video
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Options

You can adjust how your creative behaves, among other options:

  • Add animation to gesture icon tooltip
  • Custom gesture icon tooltip
  • Enable gesture tooltip
  • Stop all animations after set number of seconds tooltip
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Analytics

For this creative you have following analytics events to understand how users interact with the creative:

  • Ad is in view
  • Ad Loaded
  • CTR
  • CTR [asset name]
  • Unique [Gyro]
  • Unique [Touch]
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  • Apple has disabled gyroscope access for Safari by default. In this case, creatives have swipe interaction. All ads work with gyro in Android, other browsers and apps.