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Panorama Splitscreen

Panorama splitscreen layout consists of 2 main media assets: a wide aspect ratio panorama image in top and another media element in the middle of the screen.
Dragging or tilting the device from side to side causes the top panorama to pan with the motion while the middle remains still.

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Ad types tooltip

  • Interstitial
  • Interscroller
  • Expandable

Interactions: tooltip

  • Touch interaction
  • Gyro interaction

Extra Features: tooltip

  • Effects
  • Countdown Widget
  • Video enabled
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Insights:

  • Video element can interaction be used for maximum engagement;
  • Reacts smoothly and quickly to device;
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Mobile fullscreen

Average CTR:

1,44%

Average Engagement:

38,77%

Desktop fullscreen

Average CTR:

1,17%

Average Engagement:

60,23%

*Average result from served impressions between 1.01.2023 - 31.12.2023

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Main assets tooltip

Top Panorama (jpg, png, svg)
Center media (jpg, png, svg, gif, mp4, mov)

Dimensions for infeed and desktop tooltip

Dimensions for fullscreen tooltip

up to 2500 x 428
min 640 x 360

Optional assets tooltip

Video end card (jpg, png, svg)

min 640 x 360

Additional assets tooltip

Overlay CTA (jpg, png, svg)
Overlay Logo (jpg, png, svg)
4x Overlay Element (jpg, png, svg)

up to 640 x 1280
up to 640 x 1280
up to 640 x 1280

Examples

Avon

From Panorama splitscreen

Fiat

From Panorama splitscreen Video

Red Sparrow

From Panorama splitscreen Video
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Options

You can adjust how your creative behaves, among other options:

  • Add animation to gesture icon tooltip
  • Adjust sensitivity of ad behavior tooltip
  • Background color
  • Custom gesture icon tooltip
  • Customized close button for Interstitial tooltip
  • Enable gesture tooltip
  • Stop all animations after set number of seconds tooltip
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Analytics

For this creative you have following analytics events to understand how users interact with the creative:

  • Ad is in view
  • Ad Loaded
  • CTR
  • CTR [asset name]
  • Unique [Gyro]
  • Unique [Touch]
  • Video events tooltip
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  • Apple has disabled gyroscope access for Safari by default. In this case, creatives have swipe interaction. All ads work with gyro in Android, other browsers and apps.
  • Keep all important content, like logos and text, within the defined “safe area”, to ensure it appears correctly on all screen sizes.