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Panorama (horizontal)

Panorama with horizontal animation for infeed layout uses a single image that is wider than the ad placement. Dragging or tilting the device from side to side causes the image to move inside the placement, creating a panorama effect.
Central area of the image is the first to appear when the ad is first loaded. Keep this in mind for offer info location and when logo or CTAs are on panorama media.

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Ad types tooltip

  • Infeed Infeed
  • Interstitial Interstitial
  • Interscroller Interscroller
  • Expandable Expandable

Interactions: tooltip

  • Touch interaction Touch interaction
  • Gyro interaction Gyro interaction

Extra Features: tooltip

  • Effects Effects
  • Countdown Widget Countdown Widget
  • Video enabled Video enabled
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Insights:

  • Highly effective with using leaderboard-type ad unit materials;
  • Easily convert existing banners into interactive mobile ads;
  • Pack more visual “punch” into otherwise small placements;
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Mobile infeed

Average CTR:

1,05%

Average Engagement:

26,52%

Mobile fullscreen

Average CTR:

3,50%

Average Engagement:

28,85%

Desktop

Average CTR:

0,10%

Average Engagement:

2,71%

* Average result from viewable impressions between 01.06.2020 – 31.12.2020

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Main assets tooltip

Panorama Media (jpg, png, svg, gif, mp4, mov)

Dimensions for infeed and desktop tooltip

width: up to 2500 height: [ placement ] @ 2x

Dimensions for fullscreen tooltip

up to 2500 x 1280 px

Optional assets tooltip

Video end card (jpg, png, svg)

width: up to 2500 height: [ placement ] @ 2x

up to 2500 x 1280 px

Additional assets tooltip

Overlay CTA (jpg, png, svg)
Overlay Logo (jpg, png, svg)
4x Overlay Element (jpg, png, svg)

up to [ placement ] @ 2x
up to [ placement ] @ 2x
up to [ placement ] @ 2x

up to 640 x 1280
up to 640 x 1280
up to 640 x 1280

Examples

Chanel

From Panorama (Horizontal)

Audi

From Panorama (Horizontal)

Eurostar

From Panorama (Horizontal)

Ford

From Panorama (Horizontal)
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Options

You can adjust how your creative behaves, among other options:

  • Add animation to gesture icon tooltip
  • Adjust sensitivity of ad behavior tooltip
  • Custom gesture icon tooltip
  • Enable gesture tooltip
  • Stop all animations after set number of seconds tooltip
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Analytics

For this creative you have following analytics events to understand how users interact with the creative:

  • Ad is in view
  • Ad Loaded
  • CTR
  • CTR [asset name]
  • Navigation Left
  • Navigation Right
  • Unique [Gyro]
  • Unique [Hover]
  • Unique [Touch]
  • Video events tooltip
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  • Keep all important content, like logos and text, within the defined “safe area”, to ensure it appears correctly on all screen sizes.