NEXD Blob

Panorama (vertical)

Panorama with vertical animation for infeed layout uses a single image that is taller than the ad placement. Tilting the device up and down causes the image to move inside the placement, creating a panorama effect. (As a backup can be interacted also with drag).
Central area of the image is the first to appear when the ad is first loaded. Keep this in mind for offer info location and when logo or CTAs are on panorama media.

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Ad types tooltip

  • Infeed Infeed

Interactions: tooltip

  • Touch interaction Touch interaction
  • Gyro interaction Gyro interaction

Extra Features: tooltip

  • Effects Effects
  • Countdown Widget Countdown Widget
  • Video enabled Video enabled
Chart bg

Insights:

  • Highly effective with using leaderboard-type ad unit materials;
  • Easily convert existing banners into interactive mobile ads;
  • Very smooth gyro-based interaction;
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Mobile infeed

Average CTR:

0,65%

Average Engagement:

31,51%

Desktop

Average CTR:

0,11%

Average Engagement:

4,22%

* Average result from viewable impressions between 01.06.2020 – 31.12.2020

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Technical specifications

Main assets tooltip

Panorama Media (jpg, png, svg, gif, mp4, mov)

Dimensions for infeed and desktop tooltip

width: [ placement ] @ 2x height: up to 2500

Dimensions for fullscreen tooltip

Optional assets tooltip

Video end card (jpg, png, svg)

width: [ placement ] @ 2x height: up to 2500

Additional assets tooltip

Overlay CTA (jpg, png, svg)
Overlay Logo (jpg, png, svg)
4x Overlay Element (jpg, png, svg)

up to [ placement ] @ 2x
up to [ placement ] @ 2x
up to [ placement ] @ 2x

Examples

Emirates

From Panorama (Vertical)
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Options

You can adjust how your creative behaves, among other options:

  • Add animation to gesture icon tooltip
  • Adjust sensitivity of ad behavior tooltip
  • Custom gesture icon tooltip
  • Customized close button for Interstitial tooltip
  • Enable gesture tooltip
  • Stop all animations after set number of seconds tooltip
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Analytics

For this creative you have following analytics events to understand how users interact with the creative:

  • Ad is in view
  • Ad Loaded
  • CTR
  • CTR [asset name]
  • Unique [Gyro]
  • Unique [Hover]
  • Unique [Touch]
  • Video events tooltip
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  • Apple has disabled gyroscope access for Safari by default. In this case, creatives have swipe interaction. All ads work with gyro in Android, other browsers and apps.
  • Keep all important content, like logos and text, within the defined “safe area”, to ensure it appears correctly on all screen sizes.