NEXD Blob

Scratch

Scratch layout uses two media assets that are layered, one on top of the other. The foreground layer acts as a scratchable surface, which can be removed by rubbing the screen. The bottom layer can include video.
Top layer image should include some kind of relevant call to action, prompting the user to interact with the ad. This template requires a minimum of 2 images – surface and below scratch, which supports video.

NEXD blob

Ad types tooltip

  • Infeed Infeed
  • Interstitial Interstitial
  • Interscroller Interscroller
  • Expandable Expandable

Interactions: tooltip

  • Touch interaction Touch interaction

Extra Features: tooltip

  • Effects Effects
  • Countdown Widget Countdown Widget
  • Video enabled Video enabled
Chart bg

Works well on:

  • Non-intrusive interaction;
  • Bottom layer supports video;
  • Smooth, responsive scratch effect;
  • Can be used to mimic frosted window or a raffle ticket;
NEXD bg
Mobile infeed

Average CTR:

8,79%

Average Engagement:

19,33%

Mobile fullscreen

Average CTR:

2,31%

Average Engagement:

4,43%

Desktop

Average CTR:

0,58%

Average Engagement:

9,08%

* Average result from viewable impressions between 01.06.2020 – 31.12.2020

NEXD blob

Main assets tooltip

Surface image (jpg, png, svg)
Below scratch media (jpg, png, svg, gif, mp4, mov)

Dimensions for infeed and desktop tooltip

[ placement ] @ 2x
up to [ placement ] @ 2x

Dimensions for fullscreen tooltip

640 x 1280
640 x 1280

Optional assets tooltip

Video end card (jpg, png, svg)

up to [ placement ] @ 2x

640 x 1280

Additional assets tooltip

Overlay CTA (jpg, png, svg)
Overlay Logo (jpg, png, svg)
4x Overlay Element (jpg, png, svg)

up to [ placement ] @ 2x
up to [ placement ] @ 2x
up to [ placement ] @ 2x

up to 640 x 1280
up to 640 x 1280
up to 640 x 1280

Examples

Orange

From Scratch

AirBaltic

From Scratch

Apple

From Scratch Video

Audible

From Scratch
NEXD blob

Options

You can adjust how your creative behaves, among other options:

  • Add animation to gesture icon tooltip
  • Custom gesture icon tooltip
  • Customized close button for Interstitial tooltip
  • Enable gesture tooltip
  • Stop all animations after set number of seconds tooltip
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Analytics

For this creative you have following analytics events to understand how users interact with the creative:

  • Ad is in view
  • Ad Loaded
  • CTR
  • Scratched
  • Unique [Hover]
  • Unique [Touch]
  • Video events tooltip
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  • Keep all important content, like logos and text, within the defined “safe area”, to ensure it appears correctly on all screen sizes.