- 3D Cube (horizontal)
- 3D Cube (vertical)
- 3D Prism
- 3D Prism (vertical)
- Blinds
- Blinds Swipe
- Carousel
- Carousel Splitscreen
- Deck of cards
- Drag to Reveal
- Flip
- Flip Book
- Floating
- Floating Object
- Map
- Map with horizontal drag
- Map with vertical drag
- Panorama (horizontal)
- Panorama (vertical)
- Panorama Splitscreen
- Parallax Cube
- Queue
- Roller (horizontal)
- Roller (vertical)
- Scratch
- Scroll to Queue
- Scroll to Zoom
- Slider
- Slides
- Social To DisplayNew!
- SplitscreenNew!
- Still
- SurveyNew!
- Tiles
- Train
- Unblur on touch
- Unblur with scroll
- Video
- VR Showroom
Scratch
Scratch layout uses two media assets that are layered, one on top of the other. The foreground layer acts as a scratchable surface, which can be removed by rubbing the screen. The bottom layer can include video.
Top layer image should include some kind of relevant call to action, prompting the user to interact with the ad. This template requires a minimum of 2 images – surface and below scratch, which supports video.
Ad types 
- Infeed
- Interstitial
- Interscroller
- Expandable
Interactions:
- Touch interaction
Extra Features:
- Effects
- Countdown Widget
- Video enabled
Works well on:
- Non-intrusive interaction;
- Bottom layer supports video;
- Smooth, responsive scratch effect;
- Can be used to mimic frosted window or a raffle ticket;
Technical specifications
Main assets
Surface image
(jpg, png, svg)
Below scratch media
(jpg, png, svg, gif, mp4, mov)
Dimensions for infeed and desktop
[ placement ] @ 2x
up to [ placement ] @ 2x
Dimensions for fullscreen
640 x 1280
640 x 1280
Optional assets
Video end card
(jpg, png, svg)
up to [ placement ] @ 2x
640 x 1280
Additional assets
Overlay CTA
(jpg, png, svg)
Overlay Logo
(jpg, png, svg)
4x Overlay Element
(jpg, png, svg)
up to [ placement ] @ 2x
up to [ placement ] @ 2x
up to [ placement ] @ 2x
up to 640 x 1280
up to 640 x 1280
up to 640 x 1280
Options
You can adjust how your creative behaves, among other options:
- Add animation to gesture icon
- Custom gesture icon
- Customized close button for Interstitial
- Enable gesture
- Stop all animations after set number of seconds
Analytics
For this creative you have following analytics events to understand how users interact with the creative:
- Ad is in view
- Ad Loaded
- CTR
- Scratched
- Unique [Hover]
- Unique [Touch]
- Video events
- Keep all important content, like logos and text, within the defined “safe area”, to ensure it appears correctly on all screen sizes.
