Roller (vertical)

Roller layout consists of a 3D cylinder with 3 media wrapped around it, which rotates. Tracks vertical mouse movement on the page to rotate the cylinder within the banner area. When the mouse hovers over the ad, rotation stops. Can also be rotated by clicking and dragging.

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Ad types tooltip

  • Infeed

Interactions: tooltip

  • Touch interaction

Extra Features: tooltip

  • Effects
  • Countdown Widget
  • Video enabled
Chart bg


  • Easily turn multiple static images into an interactive ad;
  • Promote multiple offers or products in one ad;
  • Very responsive – no lag;
  • Can be used to simulate product packaging;
  • Best used on desktop placements;

Average CTR:


Average Engagement:


*Average result from served impressions between 1.01.2023 - 31.12.2023

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Technical specifications

Main assets tooltip

3x cylinder sides (jpg, png, svg, gif, mp4, mov)

Dimensions for infeed and desktop tooltip

[ placement ] @ 2x

Dimensions for fullscreen tooltip

Optional assets tooltip

Video end card (jpg, png, svg)

[ placement ] @ 2x

Additional assets tooltip

Overlay CTA (jpg, png, svg)
Overlay Logo (jpg, png, svg)
4x Overlay Element (jpg, png, svg)

up to [ placement ] @ 2x
up to [ placement ] @ 2x
up to [ placement ] @ 2x



From Roller

Tommy Hilfiger

From Roller
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You can adjust how your creative behaves, among other options:

  • Add animation to gesture icon tooltip
  • Custom gesture icon tooltip
  • Enable gesture tooltip
  • Stop all animations after set number of seconds tooltip
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For this creative you have following analytics events to understand how users interact with the creative:

  • Ad is in view
  • Ad Loaded
  • CTR
  • CTR [asset name]
  • Page seen [Page name]
  • Unique [Hover]
  • Unique [Touch]
  • Video events tooltip
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