NEXD Blob

Tiles

Tiles layout features 7 main media elements: 6 at the top and 1 at the bottom. The top 6 image layers respond to device movement by flipping to reveal another image beneath.
The bottom layer, either an image or a video, remains static during the interaction.

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Ad types tooltip

  • Interstitial Interstitial
  • Interscroller Interscroller
  • Expandable Expandable

Interactions: tooltip

  • Touch interaction Touch interaction
  • Gyro interaction Gyro interaction

Extra Features: tooltip

  • Effects Effects
  • Countdown Widget Countdown Widget
  • Video enabled Video enabled
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Insights:

  • Very responsive to device movement;
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Mobile fullscreen

Average CTR:

5,63%

Average Engagement:

29,10%

* Average result from viewable impressions between 01.06.2020 – 31.12.2020

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Main assets tooltip

2x top image (first / second) (jpg, png, svg)
2x top image (first / second) (jpg, png, svg)
2x top image (first / second) (jpg, png, svg)
Bottom media (16:9) (jpg, png, svg, gif, mp4, mov)

Dimensions for infeed and desktop tooltip

Dimensions for fullscreen tooltip

640 x 214
320 x 214
320 x 214
640 x 360

Optional assets tooltip

Video end card (jpg, png, svg)

640 x 360

Additional assets tooltip

Overlay CTA (jpg, png, svg)
Overlay Logo (jpg, png, svg)
4x Overlay Element (jpg, png, svg)

up to 640 x 1280
up to 640 x 1280
up to 640 x 1280

Examples

Stribling

From Tiles

The Division 2

From Tiles Video

AM Resorts

From Tiles
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Options

You can adjust how your creative behaves, among other options:

  • Add animation to gesture icon tooltip
  • Adjust sensitivity of ad behavior tooltip
  • Background color
  • Custom gesture icon tooltip
  • Customized close button for Interstitial tooltip
  • Enable gesture tooltip
  • Stop all animations after set number of seconds tooltip
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Analytics

For this creative you have following analytics events to understand how users interact with the creative:

  • Ad is in view
  • Ad Loaded
  • CTR
  • CTR [asset name]
  • Flipped
  • Unique [Gyro]
  • Unique [Touch]
  • Video events tooltip
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  • Apple has disabled gyroscope access for Safari by default. In this case, creatives have swipe interaction. All ads work with gyro in Android, other browsers and apps.
  • Keep all important content, like logos and text, within the defined “safe area”, to ensure it appears correctly on all screen sizes.