Insights

Insights give a overlook on various topics important to the industry.

How Tariffs Impact Marketing Budgets and Strategy in 2025

How Tariffs Impact Marketing Budgets and Strategy in 2025

 By Pipi Õun
How to Talk About Sustainability Without Greenwashing

How to Talk About Sustainability Without Greenwashing

 By Pipi Õun
5 Ways Interactive Video Ads Drive Engagement

5 Ways Interactive Video Ads Drive Engagement

 By Karoliina Ranne
Exploring the Benefits of Mobile Native Ads

Exploring the Benefits of Mobile Native Ads

 By Karoliina Ranne
What Is Sustainable Advertising and Its Impact on Businesses

What Is Sustainable Advertising and Its Impact on Businesses

 By Karoliina Ranne
Top 6 Techniques for Success in CTV Advertising Creatives

Top 6 Techniques for Success in CTV Advertising Creatives

 By Karoliina Ranne
What Is Third-party Tracking and Its Role in Advertising

What Is Third-party Tracking and Its Role in Advertising

 By Karoliina Ranne
Exploring CTV Targeting Capabilities

Exploring CTV Targeting Capabilities

 By Karoliina Ranne
Effective Ad Fraud Solutions for Businesses

Effective Ad Fraud Solutions for Businesses

 By Karoliina Ranne
Current Statistics and Trends in Ad Fraud

Current Statistics and Trends in Ad Fraud

 By Karoliina Ranne
Understanding Supply-Side Platforms (SSPs) in AdTech

Understanding Supply-Side Platforms (SSPs) in AdTech

 By Karoliina Ranne
Effective Strategies to Combat Display Ad Fatigue

Effective Strategies to Combat Display Ad Fatigue

 By Karoliina Ranne
ESG Reporting For the Advertising Industry

ESG Reporting For the Advertising Industry

 By Karoliina Ranne
5 Must-Track CTV KPIs to Drive Campaign ROI

5 Must-Track CTV KPIs to Drive Campaign ROI

 By Karoliina Ranne
Top 11 Mobile Ad Serving Platforms You Need to Know

Top 11 Mobile Ad Serving Platforms You Need to Know

 By Karoliina Ranne
Top 10 Best SSP Platforms

Top 10 Best SSP Platforms

 By Karoliina Ranne
Top Trends in New Advertising Technology in 2024

Top Trends in New Advertising Technology in 2024

 By Karoliina Ranne
The Role of Interactive Ads in Increasing User Engagement

The Role of Interactive Ads in Increasing User Engagement

 By Ahmad Benny
Understanding Mobile Ad Viewability and Its Importance

Understanding Mobile Ad Viewability and Its Importance

 By Martin Leppik
Adaptive Streaming vs Buffering for Video Ads: A Comparison

Adaptive Streaming vs Buffering for Video Ads: A Comparison

 By Karoliina Ranne
Nexd’s AdTech is the Only Innovation in Rich Media

Nexd’s AdTech is the Only Innovation in Rich Media

 By Karoliina Ranne
Best Mobile Ad Types and Formats to Monetize Ads

Best Mobile Ad Types and Formats to Monetize Ads

 By Karoliina Ranne
Top 10 Rich Media Ad Examples From Global Brands

Top 10 Rich Media Ad Examples From Global Brands

 By Karoliina Ranne
The End of Third-Party Cookies Gives Way to the Importance of Creativity

The End of Third-Party Cookies Gives Way to the Importance of Creativity

 By Karoliina Ranne
Maximizing Your Brand’s Reach with CTV Advertising: Tips and Strategies for Success

Maximizing Your Brand’s Reach with CTV Advertising: Tips and Strategies for Success

 By Karoliina Ranne
Reducing Your Carbon Footprint with Energy Efficient Advertising

Reducing Your Carbon Footprint with Energy Efficient Advertising

 By Karoliina Ranne
Interview: WFA Planet Pledge – Sustainability in Advertising

Interview: WFA Planet Pledge – Sustainability in Advertising

 By Karoliina Ranne
4 Easy Ways to Make Memorable Ads

4 Easy Ways to Make Memorable Ads

 By Ott Heidmets
What Are Mobile Rich Media Ads Anyway?

What Are Mobile Rich Media Ads Anyway?

 By Martin Leppik
Nexd is a sustainable ad server and creative management platform

Nexd is a sustainable ad server and creative management platform

 By Karoliina Ranne
How to make the most of your advertising during a recession?

How to make the most of your advertising during a recession?

 By Karoliina Ranne
Google’s ad serving fees are changing and how to save on costs

Google’s ad serving fees are changing and how to save on costs

 By Karoliina Ranne
Rich media is a poor man’s game

Rich media is a poor man’s game

 By Martin Leppik
Hindsight is 2020

Hindsight is 2020

 By Martin Leppik
How to drive real value in ecommerce display campaigns

How to drive real value in ecommerce display campaigns

 By Martin Leppik
It’s time to put the consumer at the heart of your display strategy, and Chrome agrees

It’s time to put the consumer at the heart of your display strategy, and Chrome agrees

 By Martin Leppik
Google blocking heavy ads is a welcome change for advertisers

Google blocking heavy ads is a welcome change for advertisers

 By Martin Leppik
Why advertisers should be taking advantage of a buyer’s market

Why advertisers should be taking advantage of a buyer’s market

 By Martin Leppik
Why adtech should use engagement metrics to combat poor visibility

Why adtech should use engagement metrics to combat poor visibility

 By Martin Leppik
How should advertisers adapt their ad campaigns in a recession?

How should advertisers adapt their ad campaigns in a recession?

 By Martin Leppik
Advertising in the Coronavirus pandemic: predictions & forecasts

Advertising in the Coronavirus pandemic: predictions & forecasts

 By Martin Leppik
Your ad-load speed could be seriously hurting your engagement rate

Your ad-load speed could be seriously hurting your engagement rate

 By Martin Leppik
The Nexd Perspective: Gyroscope ads engage your audience

The Nexd Perspective: Gyroscope ads engage your audience

 By Martin Leppik
Using location-based advertising to reach your audience

Using location-based advertising to reach your audience

 By Martin Leppik
Contextual advertising & real-time marketing in the age of ad-blocking

Contextual advertising & real-time marketing in the age of ad-blocking

 By Martin Leppik
Creatively engaging your audience in the ad-blocking era

Creatively engaging your audience in the ad-blocking era

 By Martin Leppik
Third-party cookies in the wake of GDPR and CCPA

Third-party cookies in the wake of GDPR and CCPA

 By Martin Leppik
Here we go again: Privacy regulations hit the States

Here we go again: Privacy regulations hit the States

 By Martin Leppik
How hard is it to advertise to families online?

How hard is it to advertise to families online?

 By Erik Tammenurm
What is the future for AR-based advertising?

What is the future for AR-based advertising?

 By Erik Tammenurm
Creativity and Context will win in a Post-GDPR World

Creativity and Context will win in a Post-GDPR World

 By Erik Tammenurm
Climate Change, Social Issues, and ‘Woke Advertising’: Is It Right For Your Company?

Climate Change, Social Issues, and ‘Woke Advertising’: Is It Right For Your Company?

 By Martin Leppik
Nexd x Black Friday = Best Ever Ad Results

Nexd x Black Friday = Best Ever Ad Results

 By Martin Leppik
Travel and Tourism: How to Attract New People to Your Destinations

Travel and Tourism: How to Attract New People to Your Destinations

 By Martin Leppik
Powerful Marketing Lessons from the Twitter Chicken Sandwich War

Powerful Marketing Lessons from the Twitter Chicken Sandwich War

 By Ott Heidmets
The Most Successful Startups Know These Secrets

The Most Successful Startups Know These Secrets

 By Ott Heidmets
Make Expandable ads like a pro

Make Expandable ads like a pro

 By Ott Heidmets
How to Do Small Business Advertising that Doesn’t Suck

How to Do Small Business Advertising that Doesn’t Suck

 By Ott Heidmets
Compression is sexy. It’s also the biggest issue in ads.

Compression is sexy. It’s also the biggest issue in ads.

 By Ott Heidmets
Nexd Campaign Manager: Giving Life to Static Ads

Nexd Campaign Manager: Giving Life to Static Ads

 By Ott Heidmets
The Surprising Way to Wow Your Audience in One Second

The Surprising Way to Wow Your Audience in One Second

 By Ott Heidmets
Why Google wants to adblock Chrome, and how to save rich media advertising

Why Google wants to adblock Chrome, and how to save rich media advertising

 By Ott Heidmets
What makes rich media ads terrible, and how to fix it

What makes rich media ads terrible, and how to fix it

 By Ott Heidmets
How to Build a Niche Marketing Strategy

How to Build a Niche Marketing Strategy

 By Ott Heidmets
How Do You Make a Honey Badger Care? Strategies for Advertising to Gen Z

How Do You Make a Honey Badger Care? Strategies for Advertising to Gen Z

 By Ott Heidmets
How to Build Insanely Good Brand Equity [Case Studies]

How to Build Insanely Good Brand Equity [Case Studies]

 By Ott Heidmets
These Easy Hacks Will Make Your Ad Engagement Surge

These Easy Hacks Will Make Your Ad Engagement Surge

 By Martin Leppik
A Guide to Digital Advertising in 2019: Responsible Branding, Relatable Campaigns

A Guide to Digital Advertising in 2019: Responsible Branding, Relatable Campaigns

 By Martin Leppik
6 of the Worst Examples of Ad Fraud in History

6 of the Worst Examples of Ad Fraud in History

 By Martin Leppik
Your Slow Ads are Basically the Same as Ad Fraud

Your Slow Ads are Basically the Same as Ad Fraud

 By Martin Leppik
Getting Started With A/B Testing Display Ads

Getting Started With A/B Testing Display Ads

 By Martin Leppik
Putting the user experience at the heart of digital advertising

Putting the user experience at the heart of digital advertising

 By Martin Leppik
Mobile Video is Booming. Don’t Get Left Behind.

Mobile Video is Booming. Don’t Get Left Behind.

 By Martin Leppik
Mobile Ad Serving: The Magic That Gets Your Creatives Onto Mobile Screens

Mobile Ad Serving: The Magic That Gets Your Creatives Onto Mobile Screens

 By Martin Leppik

Mobile Ad Blocking: It’s Time To Stop Hiding Under A Rock

 By Martin Leppik

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